We're Iris and Michael, founders of The Goodest – a veteran-, minority-, female-owned small business. After amassing a sizable collection of plush toys that our sweet girl, Sammy, had disemboweled in a matter of minutes, we realized that buying more was just a waste of money.

We tried various ways of repurposing the old toys (we jokingly called them pelts) in order to keep Sammy entertained for longer than the length of a TikTok video. After many attempts, we finally found something that worked, and looked to see if we could buy what we'd created. But it didn't exist, and we quickly realized that we'd accidentally invented a new type of cloth enrichment toy.

Figuring that other dog parents have probably struggled with the same problem, we decided to set up shop so that everyone could have access to a cloth toy that was reusable and made with replaceable parts.

We have a lot more in store and are excited to share.

XOXO,

Iris, Michael, & Sammy