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Our purpose

Foster stronger bonds between dogs and their humans.

Vision

We will achieve our purpose by creating products that are designed with dogs and their humans in mind – not one or the other.

Our values

Inclusive

Everyone is part of our pack, no matter your race, nationality, gender, or sexual orientation.

Authentic

We aren’t afraid to fully be ourselves – no matter how silly or weird we may look.

Playful

We don’t take ourselves too seriously and encourage others to do the same. 

Uniting

Bringing people together and fostering digital and physical communities make our tails wag with excitement.

Optimistic

We never see a treat that’s half-eaten, just a treat that’s ready to be scarfed down.

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